After making substantial cuts its editorial, business, production and technology departments in November, publishing giant Condé Nast is closing the doors on two of its teen web properties: “online scrapbooking site” Flip.com and the YM.com message board, a successor to YM Magazine.
The company has reported a huge decline in advertising revenue for its roster of magazines — and the two teen websites failed to match the success of social networking rivals Facebook and MySpace.
About a year ago, Condé Nast converted Flip.com from a standalone teen networking Web site to an online application on Facebook. Now, the company is shutting down the application altogether, along with the application’s Web site, Flip.com.
Users were informed that the app would come down Dec. 16.
Flip, which launched in 2007 as an online scrapbooking site, reached more than 300,000 users but failed to achieve a traffic level that would rival major social networks like Facebook and MySpace.
Condé Nast also is taking down message board YM.com, the online survivor of the defunct YM magazine, whose assets Condé Nast bought in 2004.
“The idea is that we’re encouraging people to go to TeenVogue.com,” said a spokesperson for Condé Nast digital arm CondéNet, referring to the Web counterpart of Condé Nast’s teen title.