Sorry Kids, No More Saturday Morning Cartoons on Fox

Fox doesn’t care about children — at least, that’s how kids will likely react to the news that the American television network will be cancelling its block of Saturday morning cartoons in favour of infomercials.

Cartoons may well be “no longer viable” as Fox suggests, but there’s simply no way that kids are going to curl up on the sofa in their pj’s and with a bowl of Honey Nut Cheerios, to take in back to back episodes of the Magic Bullet and Hip-Hop Abs.

After terminating a deal with 4Kids, an independent producer of children’s programming, the Fox network closed down its Saturday morning block of cartoons on Monday, and became the first major broadcast network to agree to sell a part of its schedule to producers of infomercials.

Fox executives said that children’s programming was simply no longer viable on network television — mainly because of competition from cable channels.

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