This is a terrible idea. Holiday raps have no precedent for either quality or commercial success.
Doesn’t The Gap remember it’s failed attempt to rap with Missy?
A Christmas classic will get a Hip-Hop makeover, thanks to a new Gap campaign featuring rapper Flo Rida and R&B vocalists Trey Songz and Janelle Monae.
The international specialty retailer cited the appeal of Hip-Hop artists among brand marketers as motivation fro recruiting Songz and Flo Rida to write what it calls a “street-smart rendition” of “Jingle Bells” for its Merry Mix It campaign.