Rolling Stone magazine will soon look like nearly every other magazine on the racks.
After over 40 years of being published in a large format, the magazine is being chopped down to “standard” size that its publishers hope will “boost single-copy sales and reduce production costs for advertising inserts”.
But there’s no mention of any paper-saving, environmental bonus.
Oh wait, maybe that’s because there won’t be any trees saved with the magazine’s new format. In fact, the Rolling Stone will be adding “more pages” and shifting “to thicker, glossier paper”.
Hmm. Do you think think this will help to boost RS readership?
After more than four decades of standing out with a larger format than other magazines, [Rolling Stone] will step back and look like everyone else starting with the Oct. 30 issue, due out this week.
The adoption of a standard format could boost single-copy sales and reduce production costs for advertising inserts such as scent strips and tear-out postcards. The magazine says any cost savings, though, will be offset by the inclusion of more pages and the shift to thicker, glossier paper.