Jessica Alba has already been featured in a controversial ‘get out the vote’ campaign in which she was depicted, bound in duct tape, in an S&M-themed, bondage-inspired ad for Declare Yourself.
And now, as if that weren’t internet-shattering enough, Alba is appearing in an even more bizarre second part of the campaign.
I’ll leave it to Videogum to set the stage:
What we want from you is simple. Please spend the next few hours harnessing all of your brain power and all of your incredible knowledge on the singular task of inventing the single LEAST EFFECTIVE and MOST INSANE get out the vote campaign you can possibly think of. Bear in mind, this get out the vote campaign should not only result in ZERO NEW VOTERS, but it should also be HARD TO LOOK AT, potentially UPSETTING, and VERY RIDICULOUS. OK, science. You know what to do. Let’s see what you come up with.
The result, you ask? Well…
Hmmm. Jessica Alba wearing a Hannibal Lecter horror muzzle while her eyes fill up with tears of sheer terror (via NYDN). EUREEKA, I think you have done it.
Herewith, the latest in savvy provocateur electioneering:
Let’s talk edgy marketing. What do you think about Jessica Alba’s newest ad showing the actress donning a pin-heavy Hannibal Lector-style mask for Declare Yourself. The muzzle is supposed to give you a physical representation of what you look like when you don’t vote.
Marc Morgenstern, executive director of Declare Yourself says the campaign is working.
But it doen’t end there! No, why not take this print ad campaign and transpose it into the world of viral video by making a pseudo-infomercial YouTube clip for “The Muzzler” that not only features Jessica Alba espousing her love for the Hannibal Lecter-styled mask, but also includes a guest appearance from Hayden Panettierre sporting a customized hot pink-muzzle?
Yeah, that’s a good way to get people to vote. Watch the video here.
Seriously. WTF.
Tags: Culture | hollywood | Politics | Celebrity | United States | campaign | Vote | Jessica Alba | culturite | US Election | jessica alba bondage | jessica alba declare yourself | hayden panetierre | jessica alba muzzle | the muzzler | declare yourself
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