Apparently two-thirds of the global population tuned in to some form of 2008 Beijing Olympic coverage in August.
And Vancouver thinks it’s ready for that kind of attention in 2010. You’ve got to be kidding.
Nielsen Media Research says 4.7 billion viewers globally saw at least some of the 17 days of TV coverage last month. This audience was one-fifth larger than the 3.9 billion who watched the 2004 Olympic Games in Athens.
Host nation China claimed more viewers than any other nation, Nielsen said Friday, logging an audience reach of 94 percent among its population of 1.3 billion.
In the U.S., where NBC and several sister networks aired extensive coverage, the 2008 Olympics took the record as the most-viewed event in American television history.
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