Don LaFontaine, ‘The Voice’ of Movie Trailers, Dies

In a world, where few ever knew his name or recognized his face, Don LaFontaine, was an incomparable legend among voice over actors. His wasn’t just any voice — it was “The Voice“.

LaFontaine died at the age of 68 on Monday. He will be missed.

Don LaFontaine, the man who popularized the now loved-catch phrase, “in a world where…” and lent his voice to thousands of movie trailers, has died. He was 68.

LaFontaine died Monday at Cedars-Sinai Medical Center from complications in the treatment of an ongoing illness, said Vanessa Gilbert, his agent.

LaFontaine made more than 5,000 trailers in his 33-year career while working for the top studios and television networks.

In a rare on-screen appearance in 2006, he parodied himself on a series of national television commercials for a car insurance company where he played himself telling a customer, “In a world where both of our cars were totally under water…”

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