The nightly, national, televised newscast and the live-time, cable television broadcast are not dead yet.
Despite a huge growth in online news consumption habits in the United States, a solid 46% of Americans still “have a “heavy reliance” on television for their news at all times of the day”.
Perhaps we should be looking to integrate the reporting we do here on NowPublic into a televised news show? Would NPTV be a good idea? 😉
Fewer Americans are reading newspapers and are instead getting their news online, but television remains the leading source of news in the country, according to a survey released Sunday.
Not surprisingly, younger people tend to get more of their news on the Internet, while older folks use traditional media such as television and newspapers, the Pew Research Center’s biannual survey on news consumption habits said.
Pew said the results show an increasing shift toward online news consumption, but that there is now a sizable group of a more engaged, sophisticated and well-off people that use both traditional and online sources to get their news.
The Pew researchers referred to these people as “integrators,” and says they account for 23 percent of those surveyed, spending the most time with the news on a typical day.
“Like Web-oriented news consumers, integrators are affluent and highly educated. However they are older, on average, than those who consider the Internet their main source of news,” the survey said.
It is this group that advertisers typically like to target, which helps explain why newspaper publishers have seen sharp declines in ad revenues as spending shifts online.
Pew found that the largest group of news consumers – 46 percent of those polled – have a “heavy reliance” on television for their news at all times of the day. This group is the oldest, with a median age of 52, and least affluent, with 43 percent unemployed. They are unlikely to own a computer or go online for news.